2025 Report: Explore the shifting landscape of vulnerability in the UK

35 Million UK Consumers Are Potentially Vulnerable

With signs often difficult to detect, many people in need go unnoticed. Discover how AI and automation can serve as a vital safety net, enabling more proactive, empathetic, and impactful experiences for vulnerable customers and citizens. 

Trusted by the world's leading companies

Catch the signs of vulnerability that others miss

Discover if you have a vulnerable customer awareness gap in your business:

Discover the seven hidden faces of vulnerability in the UK

Better identify and support vulnerable customers 





Overcome vulnerability bias and ensure complete protection

Vulnerability is complex, dynamic, and ever-changing. In today’s world, anyone can find themselves in a vulnerable position at any moment. This year’s report uncovers two newly emerging consumer groups at risk of vulnerability—and highlights the awareness gap that keeps their challenges hidden.

While many UK organisations feel confident in their vulnerable customer processes, gaps remain in detecting signs missed by contact centre agents. With regulations like the FCA’s Consumer Duty and Ofgem’s Vulnerability Strategy, this challenge is significant. AI offers a critical safety net, protecting customers and organisations.

Trained on the industry’s largest labelled and validated CX dataset, our purpose-built AI models bring objectivity, accuracy,

and scalability to the way you identify

vulnerability. Learn more about how Enlighten AI for Vulnerable Customers and  NICE CXone Mpower can help.

The world leader in CX, AI & Cloud Contact Centre Solutions

Powering seamless experiences for every customer journey. The leading AI powered contact centre platform.

+1 million

10 billion

27k

3k

+$2 billion

agents using NICE CXone worldwide

interactions managed annually

companies use NICE CX solutions

R&D  professionals with $334 million investment

annual revenue across

150 countries

NEW Report: The changing face of vulnerability in 2025

Download the report andovercome vulnerability bias. 

See for yourself why NICE is the leader in 

AI and automation for customer service.